Booksmart Accounting Solutions has been busy in recent months with three announcements – launching their new location, new logo and new website.
Booksmart was founded in late 2014 when Novocastrian, Alex Nicolaidis, saw an opening in the bookkeeping industry for an enthusiastic professional with an accountants way of thinking.
“Booksmart has grown to a team of four in 18 short months, from referrals and word-of-mouth, which I am so humbled and proud to say,” Alex said.
Booksmart moved to Brunker Road, Adamstown in November 2015 and now has rebranded to emphasise their young, fresh appeal and enthusiasm for the bookkeeping industry and the SME community. Bright and bold colours have been used together with ripped paper to signify a ‘stuff you’ to paper, as their office is paperless.
“I think the new colour scheme and ripping of the paper really represents that Booksmart is bold and is ready to challenge the traditional role of a bookkeeper in our clients business,” Alex continued.
Alongside the new logo, Booksmart have launched a new website. The website is bright, user-friendly and includes images of locations throughout the Hunter, showing the Booksmart team are proud Novocastrians and enjoy supporting local businesses.
Booksmart has another new addition, which is the ‘hot desk with a difference’, serving as a businessowners do-it-yourself accounts system, with a guaranteed bookkeeper onsite.
“I believe in giving business owners a space to improve productivity. Time is a non-renewable resource and it needs to be used wisely, especially when running your own business. Booksmart’s hot desk with a difference is so our clients have direct access to the bookkeepers in the office to quickly answer their bookkeeping queries and increase their confidence when learning how to manage their own accounts,” Alex concluded.
The ‘hot desk with a difference’ is available Monday to Saturdays at the Adamstown office.
Image | Kristy Howarth, Katie McCool, Alex Nicolaidis, Georgie Nicolaidis
Booksmart Accounting Solutions was created to give business owners back time in their day so they are able to work on their business rather than work in their business. No one goes into business wanting to do accounts or paperwork unless you are a bookkeeper, so don't spend time doing something you don't want to do. Businessowners should be reviewing their financials, not preparing them.
Booksmart has recently introduced a Business and Marketing coaching service lead by Katie McCool. This addition strengthens the relationship you have with your bookkeeper and allows our clients to get advice past your Profit and Loss all year round. "The coaching service we offer is not standard one size fits all approach, we make sure our clients hard work and effort is focused in the right direction for their individual business" said Katie.