There are over 100 Newcastles (or New Castles) around the world. Newcastle, South Africa. Nyborg, Denmark. New Castle, Indiana. Newcastle upon Tyne, UK – just to name a few.
Every two years there is a conference where they come together. This year’s conference was the 20th anniversary and was held in Shinshiro, Japan from 3 to 9 October 2018.
Local marketing and brand agency, Out of the Square sponsored Irini Kassas, an ambassador of Newcastle, Australia, to attend and represent the local community on an international scale at the conference.
Only 21 years old, Irini already presents a comprehensive resume, including Newcastle’s Young Citizen of the Year in 2018 and the 2017 Humanitarian and United Nations Global Youth Award.
OOTS Managing Director, Marty Adnum said she is passionate about the city’s future, so the business had no hesitations in sponsoring her and covering the airfares for her to attend the conference.
The conference discussed business development, tourism, cultural collaborations, youth councils, charitable support and sporting links.
“As passionate Novocastrians, and myself coming from a migrant background, I felt because of the mix of the conference’s multicultural diversity and regional benefits along with Irini’s own intellect and youthful insights, that it would have been a travesty for us not to get behind this,” Marty said.
Before leaving for the conference, Irini said she was honoured to be provided with the opportunity to represent Newcastle, Australia, on the world stage.
“I am proud of my community and wish to be educated on issues relating to our community and how they can benefit us all through such experiences,” Irini said.
“In addition, I will do my best to promote the incredible assets that our region has to offer and encourage others to visit and enjoy.”
The opportunity exists to bring the conference to Newcastle NSW in 2024 and Irini has put her case forward, highlighting the benefits of this region, easy access from Newcastle Airport, and the cultural, business and tourism attributes to be shared.
IMAGE | OOTS Managing Director, Marty Adnum with Irini Kassas.
We're an Ideas Agency with Inspired Solutions. Creating content by working together and following whatever creative impulse is right to solve the problem at hand.