Visits to the Singleton Visitor Information and Enterprise Centre (SVIEC) have increased by more than five per cent in the past two months compared to 2013.
The increase is in line with recent Roy Morgan research of the Australian tourism industry showing Australians have a growing interest in domestic holidays.
Holiday intention at its highest level in five years with 72 per cent of Australians saying they intend to take a holiday in the next 12 months, of which 58 per cent saying they intend to take their holiday in Australia.
Singleton Council General Manager Lindy Hyam says the contribution of tourism to the local economy is on the rise.
“We are now the first direct stop for visitors from Sydney and the Central Coast heading up the valley along the M1 and the new Expressway,” Lindy said.
“We have a unique opportunity to capitalise on the growing domestic market. With award-winning wineries, restaurants, events and accommodation just minutes from our town centre, the future for Singleton’s visitor economy looks bright.”
The SVIEC has a broad range of information about local attractions along with other popular regions in Australia.
Founded on agriculture, driven by coal and sustained by the Hunter River, Singleton holds an important place in NSW. From its unique beginnings as a significant Aboriginal then European settlement, Singleton has developed into the economic beating heart of the state and a centre of industry, heritage and community.
Flanked by farm land, wineries and framed by the Wollemi and Yengo National parks, the Singleton local government area embodies a warm welcome that is only found in regional Australia.